| Fiver |
Fiver is a free-to-view television channel owned by Five. The channel launched as "Five Life" on 15 October 2006, and was rebranded as "Fiver" on 28 April 2008.
The channel is available on digital television via Freeview, Sky Digital and cable television.
It was originally launched alongside Five US by Five, in order to create a multi-channel strategy, which other analogue broadcasters had already achieved. Fiver broadcasts between 6am and 11pm, and is primarily targeted at a mixed audience.
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History & Programming |
Five announced that programming on Five Life would include The Ellen DeGeneres Show, Love My Way, Windfall, and Angela's Eyes, as well as a weekday double-bill of the chat show Trisha Goddard and new episodes and a weekly omnibus of Home and Away. Repeats of teenage drama Dawson's Creek started showing in December of 2006.
The first programme broadcast on Five Life was Inside The Priory, a documentary about The Priory clinic, at 8pm on the channel's launch day. The launch of Five Life marked the start of Five's digital multi-channel strategy designed to compete with similar strategies from its rivals Channel 4 and ITV plc.
On 11 January 2007, it was announced that Five Life had acquired the multi-channel rights to air popular and recently axed ITV dramas, Bad Girls (Series 4-8) and Footballers' Wives from Spring 2007.
During weekend mornings, an extended version of the kids' strand Milkshake! is broadcast.
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On 28 August 2007, Five Life launched a timeshift channel named Five Life +1.
At 6am on 28 April 2008, Five Life relaunched as Fiver with a totally new on and off air identity and a raft of new shows added to the schedule. These included Celebrity Rehab, Dirt and reruns of Sex and the City. |
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