| British TV & Radio News |
| September 2008 |
| Freesat Advertising campaign 02-09-08 |
Freesat is to launch the first of a series of major advertising campaigns this Autumn. The free satellite television provider, a joint venture between the BBC and ITV, has appointed Farm as its retained creative agency to help it develop its brand strategy before the campaigns run.
"We’re very excited to be working with Farm to take the Freesat brand onto the next phase of its development," said Freesat's marketing and communications director, Will Abbott. "It’s important that all of our agencies can work well together to deliver a joined-up campaign for peak season and Christmas. We’ll be looking to continue this integrated approach moving forward." |
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| BBC HD Terrestrial Tests 03-09-08 |
BBC Research and Innovation has reported the successful use of a demodulation device capable of receiving high definition pictures using the DVB-T2 transmission standard for the first time.
DVB-T2, a new version of the DVB-T standard currently used for digital terrestrial television in the UK, will be used to increase the total capacity of multiplex B when it is reconfigured in tandem with digital switchover to permit the carriage of high definition services.
In June, the BBC commenced DVB-T2 test transmissions from the Guildford transmitter, and has now demonstrated a device capable of demodulating the signals successfully - the first such successful test anywhere in the world.
The news comes as the BBC's research department celebrates the 60th anniversary of its home at Kingswood Warren.
"Following the approval of DVB-T2 in June and the launch of test transmissions from Guildford transmitter the next day, we are delighted that on Kingswood Warren's 60th anniversary our team has been able to deliver a working demonstration of a DVB-T2 modulator and demodulator," said Justin Mitchell, leader of the BBC's DVB-T2 modem development team.
The modulation and demodulation devices will be made available for licensing. |
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| Absolute Radio joins Freesat 03-09-08 |
Absolute Radio (724), Absolute Class R (725) and Absolute Xtreme (726) are now available on the Freesat platform.
An automatic update (Over The Air) should have been carried out on all Freesat receivers, if your receiver has not updated, try unplugging from the mains power, connecting back up and leaving for 10 minutes, this should avoid having to do a full reset resulting in any FTA channels added being lost.
The channels are currently Virgin Radio's and will officially launch is in October.
For more information about the new rebranded service see:
www.absoluteradio.co.uk |
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